Mighty and Bright's Background + High Res Photos for the Press
After her divorce, Northern California mom Sara Olsher was grasping at straws to help her daughter understand her new life. With major changes like moving to a new home, starting a new school, and not seeing both of her parents every day, life was confusing and a bit scary. After consulting with a child therapist, Sara saw a need for a daily visual calendar to help explain her daughter's day to day life.
As a former illustrator with a background in psychology, her interests and talents were perfectly suited to create an interactive magnetic calendar using custom drawings of the whole family. It didn't take long for Sara to realize that these calendars could help other kids coping with similar transitions, so she set out to create a product that could help all families.
As time went on, Sara did more and more research about early childhood development, positive discipline, and the effects of divorce on young children. She founded the company that would become Mighty and Bright in 2013, adding three different versions of the calendar and a routine chart to the line.
Parents are raving about the products and are very thankful to have found them. Many of them buy two — one for each household, which helps with consistency between the two homes.
The Research + Why it Works
Divorce is confusing. Custody schedules, especially new ones, are really confusing to kids. This is particularly true for younger kids, who don't understand the concept of time, let alone what a divorce is. Kids of all ages have a hard time keeping track of custody schedules and often need reminding. Unfortunately for them, our custody schedules are usually kept on our digital devices, where we can reference them but our kids cannot.
Kids learn visually. Visual aids allow children the time they need to process complex concepts. Visual aids do not disappear, like spoken words or hand gestures do. Visuals can also broken down into smaller pieces, to help kids learn things (like their routines) bit by bit. Sometimes we explain concepts differently each time we talk about them; visuals remain the same, allowing for rehearsal. Visual aids lead to true learning and understanding, ultimately resulting in increased confidence and self esteem.
Kids need routines. According to the American Academy of Pediatrics (AAP), children thrive on routine and consistency, which help them to feel safe. Disruptions to normal routines can lead to anger, sadness, and anxiety, which often result in behavioral issues like tantrums (which we've all experienced to a lesser degree around the holidays!).
Mighty and Bright (www.mightyandbright.com) creates research-based visual aids to help kids make sense of their new lives. The calendar system can simply explain a custody arrangement, or can represent a child's entire life, including appointments, school days, and holidays. The routine chart helps kids feel a sense of security in knowing that every day begins and ends in the same way, no matter which parent they're with.
Read below to learn more about each product.
Mighty and Bright's shared custody calendars are a personalized way to answer every schedule-related question a kid can come up with. Families can build a calendar that fits their schedule perfectly, with magnets to represent each parent, school, after school activities, appointments, and holidays. Custody arrangements can be displayed with custom people magnets made to look like each person (custom men and women available), standard people, or different colored houses and apartments. They can also buy a chart + magnet set, which includes enough magnets to display the vast majority of custody arrangements.
Each calendar is designed using subtle gray and white and modern diagonal stripes and will not interfere with decor - making it ideal for modern families who aren't in love with loud primary colors. The calendars are a Monday start to show weekend days together, which is less confusing for kids. Each calendar is available as a fully magnetic chart with an easy-hang metal backing, or as a moveable sticker, which will adhere to magnetic surfaces (such as a refrigerator).
The weekly calendar can hold up to six magnets for each day, making it perfect for families who want to display more than just their custody schedule. The bi-weekly calendar shows two weeks and can hold three magnets each day. This calendar is especially fitting for families with an every-other-weekend co-parenting schedule. The monthly calendar holds one magnet and displays an entire month worth of magnets; it is the best fit for older kids.
Kids feel safest when they know what's expected of them. Divorce is unsettling, and it's healthy for kids to know that their routines are the same in each house. Families can buy a set with common morning and evening routines, or customize their own.
Each routine chart is designed using subtle gray and white and modern diagonal stripes and will not interfere with decor - making it ideal for modern families who aren't in love with loud primary colors. Each routine chart is available as a fully magnetic chart with an easy-hang metal backing, or as a moveable sticker, which will adhere to magnetic surfaces (such as a refrigerator).
The routine chart can hold up to nine magnets in each routine.
High Resolution Images:
"The routine chart was exactly what we needed to establish a good routine for our son after our separation. It gave him a sense of normalcy he was missing." —Joy P.
"Grant's behavior has shown amazing improvement since we started using the calendar. He absolutely loves using the magnets. Truly, thank you for such a great product!" —Andrea M.